Sitting in a client meeting, listening to a “senior leader” on our side of the discussion drone on and on. I get it – you’re an expert. You know all about some esoteric bit of business and you want to make sure everyone on the call knows it.
But here’s the thing. The client tuned out five slides ago and is now clearly multi-tasking and not paying any attention at all. You, Mr. Leader, said too much for too long, in too much detail – and failed to read the room.
There’s tremendous value in giving a little bit of information, followed by asking a question about the client’s thoughts, needs, situation, whatever…and then shutting up and listening. If the client doesn’t want what you’re selling, or doesn’t get the value of what you’re sharing, or heaven forbid, doesn’t give two shits about your expertise – then you’re wasting their time and ruining whatever relationship you say you want.
Finding out what they want, need, think or wonder lets you tailor what you’re sharing in a way that’s meaningful to them – not to you.
Here’s the deal – if you have a client that wants ALL the data, or ALL the diagrams or ALL of whatever – they’ll ask you for it. And, by the way, if they do – make sure they’re not just picking your brain in order to make their own version. Just sayin’
